Data is valuable, I think most people would agree with that, but not all data is treated equally, the key is to enable all your data to remain active, but in the most economical way possible.
Analyst firm IDC is predicting that the amount of data will more than double every two years til 2020 to an astounding 44 trillion gigabytes. Meanwhile data scientists are finding new and interesting ways to activate this enormous amount of information. IDC furthermore states that 86% of business believe all data has value, but at the same time 48% of businesses are not (capable of) storing all available data.
Organisations have a real need to store all this data, including historical information, especially as that data can now be activated through the means of things like big data analytics. One of the sources of data can be your backups, which is typically not-active, especially when it is stored on tape, even more so when stored on tape and archived off-site.
What we are focusing on at Rubrik is to manage the data through it’s entire lifecycle, independent of it’s location. We do this in a couple of ways, first we backup your primary data and store it on our appliances (we are both the backup software, and the backup target), next, instead of archiving that data of to tape, and essentially rendering it useless (except for slow restores), we can archive/tier it to an object storage system so you can still store it in an economically feasible way.
When the data is sitting in the archive (on object storage, in the public cloud, or on NFS, depending on your needs) we can still “enable” it. Right now we can instantly search your data independent of the location (and obviously restore it), but also use backup copies of your data to provide them (using what we call Live Mount) to your in-house developers/testers/QA-people, or provide copies to your data scientist that want to run analytics’ jobs against them, all without the need to store these copies on your primary storage system. Compare that to backup copies sitting on tape, in the dark, providing no additional value whatsoever, this way you can still extract value out of your data no matter when you created it.