A year at Rubrik, moving to marketing; et tu, Brute?

A year at Rubrik, moving to marketing; et tu, Brute?

I wasn’t really planning on writing a post on this initially but since I’m moving to a (technical) marketing role it seemed only fitting on second thought.
Switching from an SE role to technical marketing seems to typically bring about the “I’m moving to the dark side and betraying my technical roots” blog posts so here goes 😉

Actually I think my previous role as an SE for the EMEA region already had quite some tech marketing aspects to it. I traveled to a bunch of countries in Europe, the Middle East, and Africa spreading the Rubrik gospel, was a speaker at countless events, presented numerous webinars, and very occasionally wrote about some Rubrik related stuff on my personal blog. So when my bosses asked me what I wanted to do next I immediately blurted out “tech evangelism!”.

My role as an EMEA SE mainly revolved around covering the countries where we did not have a local presence yet (did you know EMEA consists of 128 countries? me neither!, but hello frequent flyer status) and I had a blast doing that, but since the company is growing like crazy, i.e. hiring local sales teams everywhere, I naturally started thinking about what could be next as well. I feel extremely lucky, and very humbled, to be joining the amazing Rubrik Tech Marketing team (Chris Wahl, Andrew MillerRebecca Fitzhugh) and only hope I can live up to their standard.

…googles “imposter syndrome”…

Andrew Miller already did a great job describing what the tech marketing function is/can be all about here. Or as Matthew Broberg jokingly (but not really though) described it in episode 94 of The Geek Whisperers

It’s this weird unicorn position that seems to fit in the middle of a Venn diagram between sales, marketing, engineering, and some other stuff that we can’t quite put our finger on.

June also marked my 1 year anniversary at Rubrik and with the risk of sounding insincere, it has been an amazing ride so far. The company has more than doubled in size since I joined, seen massive customer adoption, went through multiple successful funding rounds and delivered very significant features release after release.

Screen Shot 2017-06-21 at 15.37.59

To infinity and beyond!

 

Having worked at large incumbent companies before I find it quite amazing what you can achieve if you’re not bogged down by big company inertia and office politics. Sticking with the rocket ship analogy imagine building one at a start-up vs. building one at a big established company.

 

On the left you have the potential result after 6 months of trying to build a rocket ship at a large established company, at the right the potential result at a start-up (oops, time to iterate baby!)

 

After 1 year… you get the idea…

All very tongue-in-cheek of course, both have their merits and drawbacks, in the end it’s about finding where you fit best I think, and I certainly feel I’ve done that.

So in light of the new function, expect me to show up at more events, deliver more content, and be a bit more vocal on social media (but always trying hard to maintain technical integrity).

3 thoughts on “A year at Rubrik, moving to marketing; et tu, Brute?

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