Tag: rubrik

Backup is Boring!

Backup is Boring!

Yep, until it’s not.

When I was a consultant at a VAR a couple of years ago I implemented my fair share of backup and recovery solutions, products of different vendors which shall remain nameless, but one thing that always became clear was how excruciatingly painful the processes involved ended up being. Convoluted tape rotation schema’s, figuring out back-up windows in environments that were supposed to be operating in a 24/7 capacity, running out of capacity, missed pickups for offsite storage,… the experience consistently sucked.

I think it’s fair to say that there has not been a lot of innovation in this market for the last decade or so, sure vendors put out new versions of their solutions on a regular basis and some new players have entered the market, but the core concepts have largely remained unchanged. How many times do you sit around at lunch with your colleagues and discuss exciting new developments in the data protection space… exactly…

So when is the “until it’s not” moment then?

I’m obviously biased here but I think this market is ripe for disruption, if we take some (or most) of the pain out of the data protection process and make it a straightforward affair I believe we can bring real value to a lot of people.

Rubrik does this by providing a simple, converged data management platform that combines traditionally disparate backup software pieces (backup SW, backup agents, catalog management, backup proxies,…) and globally deduplicated storage in one easily deployable and scalable package.

No more jumping from interface to interface to configure and manage something that essentially should be a insurance policy for you business. (i.e. the focus should be on recovery, not backup). No more pricing and sizing individual pieces based on guesstimates, rather scale out (and in) if and when needed, all options included in the base package.

Because it is optimized for the modern datacenter (i.e. virtualization, scale-out architectures, hybrid cloud environments, flash based optimizations,…) it is possible to consume datamanagement as a service rather than through manual configuration. All interactions with the solution are available via REST APIs and several other consumption options are already making good use of this via community driven initiatives like the PowerShell Module and the VMware vRO plugin. (more info see please see: https://github.com/rubrikinc )


So essentially giving you the ability to say no to the “we have always done it this way” mantra, it is time to bring (drag?) backup and recovery into the modern age.